Combining long-term, big picture brand strategy with PR to help consumer brands make their mark.
Current roster includes trailblazing CPG brands such as:
ABOUT
With a decade of experience spanning premier hospitality to cutting-edge CPG, my work is dedicated to elevating the most exciting food and beverage brands on the market today.
Having cut my teeth representing hospitality giants like Marriott International, I eventually pivoted to F&B CPG and never looked back. Today, I work with a select roster of category-defining brands focusing on high-impact product launches and sustained, evergreen PR strategies.
I pride myself on identifying brands with a unique point of view and getting them in front of the right people at the right time. My ideal partners are brands that know the secret to winning the modern grocery aisle: that striking, thoughtful packaging is just as essential as impeccable product quality.
LOVE LETTERS
"Nicole is truly the best in the business. Not only is she incredibly diligent, organized, and thorough, she is also very creative and brings me ideas that I legitimately want to, and do, pursue, which is very rare. I feel so deeply taken care of working with Nicole, and more than anything, I feel I can trust her to always put in 110%, and go above and beyond. I feel so lucky that I found her, and that she has become the steward of Fishwife in the media landscape."
Becca Millstein, CEO, Fishwife
"During my time at Fast Company, Nicole has been a consistently reliable name in my inbox. When thinking about coverage of companies she works with, I know I can bank on her ability to connect me with the right people who will help me tell the story I want to tell. And while always coming to bat for her clients, Nicole respects our work as journalists to be objective."
David Salazar, Associate Editor, Fast Company
"I work with a lot of PR folks as an editor, and Nicole is by far one of my favorites. She never sends pitches that aren't relevant to my beat, and she's always super responsive when I have requests. Nicole also made an effort to really get to know me when we first started working together, which always makes a big difference when building a professional relationship. She has great story angles, she champions her clients, and I can tell she genuinely loves the products she pitches. She's both easy and lovely to work with—a win-win all around!"
Hannah Baker, Senior Home Editor, Real Simple
"Nicole played a critical role in Graza's success — she helped us build meaningful relationships with the right editors and outlets, shaped the brand's storytelling efforts, and garnered tier A media coverage. Nicole is a true expert AND an incredibly wonderful person to work with. What more could you ask for??"
Kali Shulklapper, Director of Brand Marketing, Graza
LET'S CHAT ABOUT
communications strategy + media relations
product seeding
brand messaging + positioning development
brand partnerships
event ideation
consulting hours
