Combining long-term, big picture brand strategy with PR to help consumer brands make their mark.

A decade of invaluable agency experience has given me the opportunity to collaborate with brands like:

EXTRA! EXTRA!

Fishwife in Wirecutter

“We thought the Slow Smoked Mackerel with Chili Flakes was most successful. It was a near-unanimous hit among our testers.”

Fishwife in Food & Wine

“Editor-loved brand Fishwife recently dipped into the luxury category with their first caviar product. Created in partnership with Tsar Nicoulai, this California White Sturgeon is sustainably harvested and 100% traceable.”

Little Sesame in The Kitchn

"I’ve tried plenty of different kinds of hummus over the years, and with exception to the homemade stuff, this is the most creamy and tasty one I’ve ever tried — and it’s store-bought."

Houseplant in The LA Times

“Keep your matches handy and organized with this multi-purpose pebble match strike that looks like two stones stacked on top of each other.”

Graza in Fast Company

“With enough whimsy to stand out against a sea of dark-glass bottles of olive oil on store shelves, the cans, like their squeeze-bottle forebears, were ‘engineered out of function,’ Benin says.”

Fishwife in Brit+Co

“Tinned fish summer is here! My two favorite brands – Lisa Says Gah! and Fishwife– just revived last year’s famed tomato girl summer aesthetic and spun it on its head.”

Chomps in Bloomberg

“I’d argue this is a moment for smart food startups to double-down on what they do best—producing great-tasting, healthier foods and actually make money doing it. Consider meat snack startup Chomps...”

Fishwife in Glamour

“Tinned fish was a quarantine staple for Becca Millstein, who was intent on elevating canned seafood when Fishwife was launched in 2020.”

Heyday Canning Co. in Real Simple

“These are, without a doubt, the best canned beans I've ever had. They're an easy, healthy, and delish meal for those nights when you just cannot muster up the energy to cook.”

"Nicole is truly the best in the business. Not only is she incredibly diligent, organized, and thorough, she is also very creative and brings me ideas that I legitimately want and do pursue, which is very rare. I feel so deeply taken care of working with Nicole, and more than anything, I feel I can trust her to always put in 110%, and go above and beyond."

Becca Millstein, CEO, Fishwife

“During my time at Fast Company, Nicole has been a consistently reliable name in my inbox. When thinking about coverage of companies she works with, I know I can bank on her ability to connect me with the right people who will help me tell the story I want to tell. And while always coming to bat for her clients, Nicole respects our work as journalists to be objective.”

David Salazar, Associate Editor, Fast Company

"I work with a lot of PR folks as an editor, and Nicole is by far one of my favorites. She never sends pitches that aren’t relevant to my beat, and she’s always super responsive when I have requests. Nicole also made an effort to really get to know me when we first started working together, which always makes a big difference when building a professional relationship. She has great story angles, she champions her clients, and I can tell she genuinely loves the products she pitches. She’s both easy and lovely to work with—a win-win all around!"

Hannah Baker, Senior Home Editor, Real Simple

"Nicole played a critical role in Graza's success — she helped us build meaningful relationships with the right editors and outlets, shaped the brand's storytelling efforts, and garnered tier A media coverage. Nicole is a true expert AND an incredibly wonderful person to work with. What more could you ask for??"

Kali Shulklapper, Director of Brand Marketing, Graza

LET'S CHAT ABOUT

communications strategy

brand partnerships

brand messaging + positioning development

media relations

media + tastemaker seeding

event ideation

press kit creation

consulting